AdWords advice that will actually save you money...
I come across many AdWords articles which frankly are too vague to help you the reader!
I'm trying to put that right. If I've helped you or if you've questions, please let me know!
THERE's ALWAYS A FORMULAE...
Whilst I appreciate 'there is no right or wrong answer' as you say to "what % of my keywords should be broad, phrase and exact?", I am certain there is always a method in which one can limit 'damage limitation' (in this case AdWords wasted spend).
WHAT DO YOU THINK TO FOLLOWING SOLUTION FOR READERS...
What do you think to my following potential solution/guide for your readers?
SOLUTION: Whilst 'finding new variations' via broad (or loose) matchtypes, you can limit the amount of such potentially wasted spend, by capping a portion of your budget via a "learning campaign".
SIMPLE EXAMPLE (I HOPE)...
One has a £500 monthly click spend budget. One apportions it as follows...
Campaign 1 (70% budget): Contains tighter matchtypes / phrases.
Campaign 2 (30% budget): Contains looser matchtypes / keywords.
ELABORATING MY ABOVE EXAMPLE...
Campaign 1 (£350): Includes ONLY longtail keywords/phrases and consist ONLY of matchtypes 'phrase' and/or 'exact'.
Campaign 2 (£150): In contrast would include shortertail keywords/phrases (2 to 3) of ONLY broad and/or broadmatch mixtures.
IF PERFORMANCE IS UNSATISFACTORY...
One would simply apportion their budgets by: Risk Adverseness Comfort vs. Learning of New Variations.
That is, if one's unhappy with the rate at which their campaign is finding new Keyword Variations (and therefore market opportunities), then one simply decides whether to: 1.increase the % budget weight toward campaign 2 (in taking from campaign 1), OR 2.Simply find more monthly budget else accept speed rate of newly learned data.
Would love your thoughts!
Steve Walters.
Small Business Helper.
0844 824 61 51 www.smehelper.com
I'm trying to put that right. If I've helped you or if you've questions, please let me know!
THERE's ALWAYS A FORMULAE...
Whilst I appreciate 'there is no right or wrong answer' as you say to "what % of my keywords should be broad, phrase and exact?", I am certain there is always a method in which one can limit 'damage limitation' (in this case AdWords wasted spend).
WHAT DO YOU THINK TO FOLLOWING SOLUTION FOR READERS...
What do you think to my following potential solution/guide for your readers?
SOLUTION: Whilst 'finding new variations' via broad (or loose) matchtypes, you can limit the amount of such potentially wasted spend, by capping a portion of your budget via a "learning campaign".
SIMPLE EXAMPLE (I HOPE)...
One has a £500 monthly click spend budget. One apportions it as follows...
Campaign 1 (70% budget): Contains tighter matchtypes / phrases.
Campaign 2 (30% budget): Contains looser matchtypes / keywords.
ELABORATING MY ABOVE EXAMPLE...
Campaign 1 (£350): Includes ONLY longtail keywords/phrases and consist ONLY of matchtypes 'phrase' and/or 'exact'.
Campaign 2 (£150): In contrast would include shortertail keywords/phrases (2 to 3) of ONLY broad and/or broadmatch mixtures.
IF PERFORMANCE IS UNSATISFACTORY...
One would simply apportion their budgets by: Risk Adverseness Comfort vs. Learning of New Variations.
That is, if one's unhappy with the rate at which their campaign is finding new Keyword Variations (and therefore market opportunities), then one simply decides whether to: 1.increase the % budget weight toward campaign 2 (in taking from campaign 1), OR 2.Simply find more monthly budget else accept speed rate of newly learned data.
Would love your thoughts!
Steve Walters.
Small Business Helper.
0844 824 61 51 www.smehelper.com
