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Innovative business ideas
via our Product Shaping Advice

Become aware of the various ways to improve your business;
... your offering and your daily life!

Whilst many business owners come to us via word of mouth for 'web' or 'tech' or 'marketing', we've come to realise that inevitably, we give 'product shaping' advice not just for the reasons mentioned above, but also because our experience will make you aware of the various ways to improve your business; your offering and your daily life.

Consider 'Who' you want to sell 'What' to and 'How'!

Have you ever wondered how to get 'more' sales?  or more to the point 'better quality' sales?  Well this SHOULD start with your marketing, knowing 'who' you want to sell 'what' to and 'how'!

WHO

• Buyers who are great earners for you.
  (typically 'don't soak up so much of your time' and have 'the right balance of need' for your services.)
• Buyers who will likely repeatedly buy.
  (the right profile buyer will continually buy from you - making 'seeking them out' & 'winning them over' more worth your while)
• Buyers who appreciate your offering
  (they'll listen to you and appreciate where you're coming from as they've likely experienced 'bad' elsewhere).

WHAT

• Profitable types of jobs/projects.
  (If you sit down and brainstorm your various products & services, some will be better earners for you than others.)
• Work that is: 'most' suited to your profile, your natural tendency/skillset.
  (Not just comfort zone stuff, but the work that best suits your skills or mindset, your natural tendencies)
• 'Efficient to roll-out' project types / workloads.
  (Some products or services can be quicker and easier to roll-out; possibly streamlined or templated.)

HOW

• Underpin your offering with value
  (This is one of our biggest focusses, do you ever struggle with justifying the cost of your product or service to a person? it's likely you've not 'underpinned' the value in your offering very well)
• Pre-define the steps of your Sales Pipeline.
  (From Prospecting and first contact steps, to winning the sale and then fulfilling the order - think out the steps, and predict barriers to Sale and potential opportunity for cross-selling and upselling).
• Be clear on your ideal target's needs & wants
  (Discuss MoSCoW method with us - clarity enables you to sell the right thing to your Client and a variety of price-points inc.higher income model for you too).