Small Business Helper > Free Web tips
4 MAIN STAGES TO WEB SUCCESS
... via the metaphor: Car Journey
'WHY' are you travelling?
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'WHO' are you visiting?
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'WHAT' are their needs?
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'HOW' do you get there?
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You don't travel without good reason, equally you shouldn't create marketing materials (website, flyer etc) without purpose, objectives, goals.
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You rarely travel without having a destination in mind. Your Clients are your destination, profile 'what they look like' and 'where they are' in order to find them.
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Packing and preparing for your passenger helps ensure all's well during your journey and also when you arrive - Same can be said for your marketing content!
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Some potential passengers are waiting at bus-stop's or calling for taxi's - anticipating 'your route to collecting passengers' is key - From Google Keywords, Targeted Facebook Ads, Flyers etc.
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EXAMPLE
I want this flyer/website to get me 'x' increase in x type sales. |
EXAMPLE
A clear profile of your ideal target customer makes your next step easier. |
EXAMPLE
Ensure your content helps your pre-identified visitor & their problems. |
EXAMPLE
Web Content for Google, Twitter, Facebook etc. |
Interpreted into a Process ...
GUIDE ANSWER
At its most basic, a Webpage is a 24/7 flyer. However, at it's best ... it's a business and income in itself. AT IT's BASIC ...
Draft a word doc on what you'd like your site to do for you, or, phone us for free advice! |
GUIDE ANSWER
Enquiries will come ONCE you've identified:
Draft a word doc, or, phone us for free advice!. |
GUIDE ANSWER
Having thought out the first 2 stages (to the left), you will be in the position to
Draft a word doc to simply begin your process of drafting what sections you might need and content so such. |
GUIDE ANSWER
The wrong Web Marketing will waste your time & effort.
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Elaborated into guidance ...what to do at each above phase. |
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Apply Business principles
Many forget business principles when it comes to creating Marketing Materials, as it's too easy to get caught up in the vehicle or medium (eg.Flyer or Website). MINIMAL / NO PLANNING ... as an entrepreneur / business owner, there is always merit in 'getting started' and doing a 'good enough job' and 'will do for now', as many who don't get started don't make sales or are much slower at making sales. ... Just don't expect it to do much for you, or remember perhaps why you're frustrated in months or years to come. IMPORTANT: Make sure that 'at least' you're minimal effort here doesn't do you an injustice or detrimental to your prospects who check you out first. IDEAL PLANNING Ideally, don't think "How can I 'build' my website? What content shall I 'write'?", instead think: "What business 'goals' am I hoping to achieve from this marketing piece?" (be it website or flyer etc), "What sales am I hoping it's going to help with?" "How many Sales or enquiries over what time?". |
'A ROAD MAP'
Like most things in life, if you can't see where your aiming how can you get there? Start walking and hope for the best? or worse, waste lots of time or money belting really fast in the wrong direction? Once you know 'who' your website needs to attract, you'll be clearer on the appropriate 'web content' and even 'marketing vehicle' to 1.Please them and 2.Get you in front of them. OUR TARGET Whilst not all encompassing, our 'typical' target customer in the sense of this website can be seen as...
TARGET PROFILING
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Write of Solutions
So...
Then you need to structure to organise your brilliant content into an intuitive easy to use way. The 'Buyer Readiness Stage' explained...
Answer the above 'well' and you'll
Buyer readiness ... Before someone is ready to buy, the proceed through certain stages. Consider the following when writing your content.
Write & Re-Write Whether pre-sales or post-sales, re-thinking your content is always a good thing. Perhaps a smarter 'Contact Form' could include tick boxes that promote/cross-selling your other offerings? Or offer more ways for people to buy - many battles are won in the plan. |
Which Web Channel?
There are many ways to get you or your content in front of your target audience, in Marketing speak 'Channels to Market'...
THE KEY: knowing which are right for you and how & when is the key. EXAMPLE SCENARIO: Your 'business offering' needs to be in front of 'Business Owners' and 'Influencers' who are 'ready to buy'. POTENTIAL ANSWER:
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MORE TIPS ...
ON THIS PAGE ... (free web tips)
FREE TIPS & ADVICE
... change your mindset > Short-Cut & Prioritise > Avoid common Web Mistakes FREE GIVE-AWAYS ... change your mindset > Short-Cut & Prioritise > Avoid common Web Mistakes " You've probably found the same as other Business Owners... that your web marketing hasn't worked the way you'd thought or hoped. " |
Why an easy to use Site-builder means more success for you...
![]() Design, build, change from Free to $70pa.
In our experience: a less than 'simple to edit' site = an underperforming site. WHY? Either you grow your 'website content' frequently or you pay someone else to.
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1. Web Psychology Tips
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2. Web Development Tips
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3. Short-cut & Prioritise
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We're selling 'help' - not websites
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TIPS - Understand your Buyer's Psychology...
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CONSIDER:
ANALOGY: You can knock many doors trying to sell a Ferrari, chances are you'll knock 1000's in your neighbourhood and you'll not sell one. DID YOU KNOW? If you were selling cars, the difference |
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