Small Business Helper > Free Web tips
4 MAIN STAGES OF WEB SUCCESS
VIA the analogy of a 'Car Journey' ...
'Why' are you travelling?You don't travel without good reason, equally you shouldn't build a website without purpose.
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'WHO' are you VISITING?You rarely travel without having a destination in mind. Your Clients are your destination, know 'what they look like' and 'where they are' in order to find them.
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'What' are their needs?Packing and preparing for your destination helps ensure All's Well during your journey and also When You Arrive.
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'How' do you get there?Some potential passengers are waiting at bus-stop's or calling for taxi's - anticipating 'where your potential passengers are' is key.
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1. e-Business' Modelling![]() Set 'business' goals.
PROBLEM: What can/should you expect from your website? ------- GUIDE: At it's most basic a Webpage is a 24/7 flyer. At it's best, it's a business in itself. AT IT's BASIC...
Draft a word doc on what you'd like your site to do for you. |
2. Know your Web Market![]() Identify your Web Markets.
PROBLEM: Your website needs to get found by the right people/prospects + get found lots + turn your visitor into an enquiry. ------- GUIDE: You can only achieve the above if you've identified:
A map if you like.Like most things in life, if you can't see where your aiming how can you get there? Start walking and hope for the best? or worse, waste lots of money trying many and wrong directions?
Once you know 'who' your website needs to attract, you'll be clearer on the appropriate 'web content' and even 'marketing vehicle'. E.G. OUR TargetWhilst not all encompassing, our 'typical' target customer in the sense of this website can be seen as...
Target ProfilING
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3. Plan your Website
![]() Structure your content.
PROBLEM: What web content do you write? + How do you structure it all? (including naming of pages) + and Why? ------- GUIDE: Having thought out the first 2 stages (to the left), you will be in the position to
'WRITE' OF SOLUTIONS
So, you need to identify the keywords actually used by your buyers in order to write problem solving content which attracts and converts. Then you need to structure/organise these keywords into pages
The 'Buyer Readiness Stage' explained
Answer the above 'well' and you'll
Buyer readiness
Before someone is ready to buy, the proceed through certain stages. Consider the following when writing your content.
WRITE & re-writeWhether pre-sales or post-sales, re-thinking your content is always a good thing. Perhaps a smarter 'Contact Form' could include tick boxes that promote/cross-selling your other offerings? Or offer more ways for people to buy - many battles are won in the plan.
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4. Market your Website![]() Make your website work.
PROBLEM: You've a website and need more web visitors, or, to improve your type of web visitors - But your web options are overwhelming, from Social networking to SEO and email marketing. ------- GUIDE: Just as a small car for a long motorway journey can overly cost you money or time, so can the wrong Web Marketing.
WhICH web channel?
There are many web channels to consider,
EXAMPLE SCENARIO: Your business offering needs to be in front of 'Business Owners' and 'Influencers' who are ready to buy. POTENTIAL ANSWER:
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MORE TIPS
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FREE TIPS & ADVICE
... change your mindset > Short-Cut & Prioritise > Avoid common Web Mistakes FREE GIVE-AWAYS ... change your mindset > Short-Cut & Prioritise > Avoid common Web Mistakes " You've probably found the same as other Business Owners... that your web marketing hasn't worked the way you'd thought or hoped. " |
Why an easy to use Site-builder means more success for you...
![]() Design, build, change from Free to $70pa.
In our experience: a less than 'simple to edit' site = an underperforming site. WHY? Either you grow your 'website content' frequently or you pay someone else to.
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1. Web Psychology Tips
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2. Web Development Tips
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3. Short-cut & Prioritise
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We're selling 'help' - not websites
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TIPS - Try Understand your Buyer's Psychology...
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CONSIDER:
ANALOGY: You can knock many doors trying to sell a Ferrari, chances are you'll knock 1000's in your neighbourhood and you'll not sell one. DID YOU KNOW? If you were selling cars, the difference |
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FREE TOP WEB TIPS
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