COPYWRITER
for Print & Web

AN OVERVIEW OF 'COPYWRITING’

"Copywriting is the use of words to promote a person, business, opinion or idea."
whilst at the same time...
"getting across the perfect message, with the perfect words."

Often confused with © (copyrighting)

... don't confuse such 'sales writing' with the more commonly known ‘COPYRIGHTING' (protecting a works with © - a very different subject!)

TIP:
Beware of various 'Types'...

There are many 'writers' out there, who loosely use the label 'copywriter'.  Here are the main types:-

• Journalistic or Press background
• Basic Blogging or No background
• Sales Background
• Marketing Background (US).

TIP:
What should your text achieve? 

...the purpose of marketing copy, or promotional text SHOULD BE to:

• Persuade your reader, listener or viewer to act (ie.enquire, phone or buy from you).
• or simply subscribe to a certain viewpoint.
• Alternatively, copy might also be intended to dissuade a reader.

TIP:
You can't write great text (that gets results) without a marketing or sales background.

Some elements a good Copywriter will always take into account and even possibly identify FOR you:

1. What are your goals/results?
2. How can we monitor text effectiveness?
3. Who is your target audience?
4. What are their typical problems that your product/service solves?
5. What compelling stories should you communicate?
6. What will this 'target audience' be seeking? ... When, Where & Why?

IF you successfully achieve the above...

1. You'll get in front of high quality people,
   (eg.'people with a good budget and perfect for your topic', so a great use of your money)
2. You'll get near perfect text,
   (That'll greatly contribute to your pre-defined goals)
3. You'll save much dealing with communications
   (eg.Time taken to convince the target person of your product, service or mission)
   

You may have noticed: the above 3 key points cross into Marketing & Sales territory.

Added value to expect?

A well rounded approach to all the above nearly always leads to the following additional benefits:

• A simpler plan due to clearer vision.
• The best solution for your money
  
• Better thought out marketing

WE GUARANTEE
the following...

"We will fill the gaps you probably don't know you've got".


You've likely got 1 or more of the following roles in place ...

1. WEB DEVELOPER
   Your Web Developer should (and probably does) facilitate Online Pages and interaction via cutting edge programming that you don't see (and most likely don't want to see).
   - Rarely do they know about R.A.T.S. (ask us).
   - Rarely do they have the holistic expertise and mindset required to get results.
2. DESIGNER
   A Designer should and usually does produce a 'customer facing' skin which is pleasing to the eye whilst hiding the web developers programming. 
   - Rarely do they know about R.A.T.S. (ask us).
   - Rarely do they have the holistic expertise and mindset required to get results.
3. OTHER CONSULTANTS
   Such as additional Business Consultants, Marketers, Sales Consultants and more, all of whom have their niche, rarely do they have a holistic discipline, PLUS each expert requires an individual budget that you likely don't have.
   - Rarely do they know about R.A.T.S. (ask us).
   - Rarely do they have the holistic expertise and mindset required to get results.

Comes as Standard...

You'll rarely find a firm or individual who will:
- Cover ALL the above, in stages, to suit your budget via spread payments (we do!).
- Alternate from one discipline to another dictated by your projects need, and for your same scheduled spend (We do!).
- 'By default' we suggest spread monthly payments (We do!).

Our 'true' USP...

Don't tar us with the same brush as other  'Web Designers', Succinctly putting it... we provide a holistic 'e-business consultancy' - we take the view that 'ALL' aspects of the web have an impact on your enquiry rate and therefore Sales. 

FOR FREE ADVICE
Call 0844 824 61 51

TO THINK OR NOT TO THINK

Flawed thinking ...

• Your website is just an online brochure that potential customers ask to see.

Entrepruenerial thinking ...

• Your website is an extension of your business production & sales team,
• that should work 24/7,
• and introduce you to new and targeted business opportunities.

'brainstorming' & 'applying' the above...
...‘saves’ or ‘earns’ money for you - our customer.
Simply chat now (for instant free help): 0844 824 61 51