GOOGLE ADS TIP FOR TODAY:Check your Google AdsCampaign/s are restricted only to the Geographics you serve (Campaign > Settings) - else you're likely wasting 80% of your budget (usually £100's per month).
On average, I see companies (big & small) waste 60% - 80% of their Google Ad Budget.
Largest cuplerates? ... Loose Geographics, Vague Campaign Structure (keywords are all in onecampaign/adgroup), lack of Negative Match Words (usually non-existent).