Designing the perfect Landing Page for PPC (Pay Per Click)
The Long & Short of Landing Page elements
The short answer:-
The longer answer (and the correct answer)...
The perfect landing page requires... All 3 of the above be constructed from attention to potentially hundreds of elements and lots of time building, monitoring and testing.
A Check-list Guide of Landing Page Do's & Don'ts - Top 10.
Test your landing page content against the following and you'll be off to a great start! Thereafter it will largely depend on how much time you dedicate to applying the following in a analytical and thoughtful way.